Compared to a decade ago, the digital world is more integrated into our daily life. The future of marketing will instead depend on a combination of ability and technology that will benefit businesses for many years. It makes sense that digital is at the top of a marketing department’s list of priorities, given how many

Marketers are familiar with search engine optimization, return on investment, cost-per-click, and conversion rate. And that’s just the beginning regarding the expertise required for a marketing position. The desire to be digitally changed has accelerated across businesses, especially since the pandemic mandated that marketing activities be directed online. As a result, companies require marketing graduates

10 Best Digital Marketing Tools That Every Digital Marketer Loves! The digital marketing industry is dynamic, and you are no exception if you feel like you’re being asked to accomplish more with less. We understand the need to be well-versed in digital marketing tools. While nothing beats a solid marketing plan and a talented creative

How to Improve Conversion Rates by Using Buyer Personas What is the first thing that comes up in your head when using the word “buyer persona”? If you assume the buyer persona as a fictional or -fictional character of your target audience segment, rest assured that you are on the right track. Understanding your target

You probably have heard a thousand times how videos are changing the world of marketing. Video content is now considered the most successful marketing tool of all time. So, if you are still not using video content to maximize your brand’s reach and sales, this is your sign to get started. Almost all marketers have said that

AI is booming and is now more accessible, allowing brands to benefit from the insights and automation features it provides. If you still aren’t able to leverage the innovative AI-powered solutions in your marketing, you are losing on the competitive front. Customer experience is just one facet of AI, there are several tools that were

  Content is an integral part of any project. When you are writing an article or a blog, the write-up needs to have certain characteristics to attract the attention of the readers and keep them glued till the end. While videos are becoming extremely popular these days, a well-written and relevant piece of content are