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Due to social media’s growing popularity, a brand-new digital marketing strategy emerged. This strategy leverages various digital platforms to advertise a good or service. Marketing on social media sites like Facebook and Twitter is known as social media marketing and is a subset of digital marketing. Popular companies like Walmart and Citi Bank have social

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We all know that using social media to develop a brand, interact with your target audience, and drive traffic to your website is critical. Most social media users have used the platform to communicate with a company or brand. But we also know (and would probably prefer to ignore) that any online marketing efforts are