Instagram could be used to market your brand or company, or it could be used to amuse your friends and family.
In either case, if you frequently publish on Instagram, you ought to reflect on a few things. What time of day should you post on Instagram? Are you utilizing a calendar to plan your posts for the right time and day? Are your images and videos of high quality? Do you interact totally with your audience?
With one billion monthly active users, Instagram offers a wealth of prospective customers for those who strategically approach their content, promotions, and other operations. Knowing what content will resonate with your audience and when they are most likely to engage is crucial for maximizing the marketing value.
Here, whether you’re a personal or business user of Instagram, we’ll look at the best time to post as well as some helpful advice you can use to make sure your IG posts stand out from the crowd and truly capture your audience’s attention.
Check out the segment to level up your IG game.
Does Time of Posting on Instagram Really Matter?
It all depends on what hours and days you post on Instagram. You’re much more likely to increase post interaction and reach by picking the best times to schedule and publish content.
Your IG marketing efforts will see a high return on investment (ROI) if you increase content engagement and reach, which will also hasten the growth of your following, raise brand awareness, and result in more conversions.
What time of day is ideal for Instagram posting? This, however, fluctuates slightly depending on your industry, day of the week, and specialization. However, you can still locate your ideal Instagram posting time.
When do People use Instagram the most?
The typical time for posting content to Instagram—the time that shows the majority of people are using the platform—is:
- Wednesday at 11 am.
- Friday between 10 to 11 am.
Which Day is the Worst for Instagram posting?
Finding the most wasteful day or time to publish material is just as important as learning the ideal time to post on Instagram. With this knowledge, you can be sure that your priceless posts aren’t just floating about in cyberspace, being ignored. Here is the worst day to post on Instagram without further confusion:
The entire day on Sunday (Numerous studies have shown that people are only mostly engaged throughout the day). Most likely, people spend more time with friends and family and less time on social media or sleeping.
Best Time to Post on Instagram Day Wise:
Now that we’ve broken things down, we’ll tell you which days of the week are most significant for posting material.
Even though there are ideal and undesirable days to post content on Instagram, it’s not always possible to adhere to these time frames rigidly (doing so will also make your marketing efforts appear a little out of balance). Fortunately, there is a publishing sweet spot almost every weekday.
Let’s take a look at it.
1. Prime Time to Post on Monday:
On Mondays, 11 am to 12 pm is the ideal posting time to ensure your content is seen.
2. Prime Time to Post on Tuesday:
On Tuesdays also, 11 am to 12 pm is the ideal posting time, ensuring that the posted content is seen.
3. Prime Time to Post on Wednesday:
On Wednesdays too, 11 am to 12 pm is the ideal posting time, ensuring that the posted content is seen.
4. Prime Time to Post on Thursday:
Thursday at noon is the ideal time to post.
5. Prime Time to Post on Friday:
On Fridays, 11 am to 12 pm is the ideal posting time, ensuring the posted content is seen.
6. Prime Time to Post on Saturday:
Saturdays between 10 am to 1 pm are the most significant time to post.
7. Prime Time to Post on Sunday:
The optimum time to upload material on a Sunday is between 9 am and 4 pm if you must.
Best Posting Time on Instagram as per the Medium of Posting:
You can encash more from social media strategy by knowing the ideal times to post and share various types of Instagram content. So, based on the type of content, this is the optimal time to publish on Instagram.
1. Prime Time to Post on Instagram Feed:
The most appropriate time to post on Insta feed are:
- Around 11 am on Wednesdays.
- Between 10 am to 11 am on Fridays.
2. Prime Time to Post Insta Reels and IGTV:
Mondays and Thursdays at 5 am is the most significant time for posting IG reels and videos to IGTV.
3. Prime Time to go Live on Instagram:
It is ideal to go live on Instagram Monday to Friday between 7 and 9 p.m. or noon.
4. Prime Time to Post Stories on Instagram:
Instagram Stories should be posted between noon and 1 p.m. or in the late afternoon, Monday through Friday.
Ideal Time to Post on Instagram based on the Industry:
We’ve looked at when it’s generally ideal for posting on Instagram, as well as the times when particular audiences are more likely to interact. We’ll now examine the best industries or niches for Instagram posting.
1. The Retail Industry:
Tuesdays, Thursdays, and Fridays at noon are the ideal days to post content to Instagram for retail audiences.
2. The Media Industry:
For media and entertainment audiences, Tuesdays and Thursdays between noon and three o’clock are the optimum times to upload Instagram content.
3. The Hospitality Industry:
For retail audiences, Fridays at noon are the optimum day to upload Instagram content.
4. The Tech Industry:
Tuesdays around 2 pm are the greatest times to upload Instagram content for technology audiences.
5. For NGOs:
Tuesdays at 10 a.m. or 4 p.m. are the ideal times to upload Instagram content for nonprofit organizations.
6. The Education Industry:
Thursdays around 4 or 5 p.m. are the most significant times to publish Instagram content for audiences in the education sector.
7. The Health & Fitness Industry:
The hours for Thursdays and Fridays from 1 to 3 PM are ideal times for posting Instagram content for audiences interested in health and fitness.
8. The B2B Industry:
Wednesday at 11 am is the perfect day to publish Instagram content for B2-B audiences.
9. The Food Industry:
For audiences interested in food and beverages, Fridays at noon are the most significant times to upload content to Instagram.
10. The Travel Industry:
For Instagram users who are interested in travel, the optimum time to share content is on Fridays between 9 am and 1 pm.
The Frequency of Posting on Instagram:
Knowing when to share content on Instagram is crucial for a balanced engagement, reach, and development flow. You must post according to the account size and followers.
- Fewer than 1000 followers: Around 14 times every week
- 1,000 to 250,000 followers: Once weekly for highest engagement and 14 to 20 times weekly for maximum reach.
- 250,000+ followers: Posting merely once a week on Instagram will increase the audience and engagement with your content.
Become a Pro on Instagram with these Short Tips:
- Your captions should be brief.
- In your captions, don’t use more than three hashtags.
- All of the pictures you upload have to have a clear focal point.
- Use filters for images.
- Use a product picture that prominently displays your brand’s logo.
- Post aesthetically engaging and lovely video material and graphic carousels.
- Use Boomerang and Layout, two of Instagram’s sibling applications.
- Promote your content through social media influencers for more reach.
- Use Emojis to make the content look appealing.
- Keep call-to-action.
- Be consistent with the schedule of posting content.
Enroll in the best digital marketing institute in Nagpur to learn how to use Instagram and various other top platforms to generate genuine results and expand your employment options.