Pratiksha is a young, confident, and dynamic entrepreneur who has started her start-up business before a year and running it successfully. She is sharing her experience of learning Digital Marketing and her journey towards growth.

1. Why did you decide to pursue a Digital Marketing Course?

Hello, I am Pratiksha! I have studied M.B.A from Nagpur University and now running my cafe named as ‘Cafe Fidatoj’ in Nagpur. I always dreamed of building my own start-up business during my college days. Today as there is a massive competition in the market among the entrepreneurs, then you have to be unique and should know how to play with marketing strategies to stand firm in the market especially if you have a start-up business.

When I finalized my business stream which is a restaurant, and after finishing all the setup, I realized that if I have to survive in this business, then I must promote it via online mediums as the potential audience is available on a vast scale on such platforms. As well as I needed to learn about the multiple strategies and their implementation to attain growth, so I decided to learn about Digital Marketing.

2. Why did you choose IIDM for pursuing a Digital Marketing Course?

When I decided to learn Digital Marketing, I started to gather information about various institutes, which provides this course. One of my friends recommended me to join IIDM as he had the positive and amiable experience at IIDM as he also pursued Digital Marketing Course from IIDM and now working with a well-known MNC.

So I decided to visit IIDM to know their teaching structure and all the other things. I was satisfied after discussing all of my queries, so I decided to join IIDM for learning Digital Marketing.

3. Share your experience of learning Digital Marketing at IIDM.

My experience in learning Digital Marketing at IIDM was terrific. The highly experienced and professional faculties, interactive learning sessions, hands-on training on live projects, doubts clearing sessions are their USP’s. They provide the individual attention to every student so that student can learn the things effectively.

4. Do you think that Digital Marketing helped you in achieving career growth and how?

Absolutely! Learning digital marketing helped me in a great way to promote my start-up business as well as in reaching to the potential audience, thus to build a connection with them. I was the newbie in this business world, but Digital Marketing strategies helped me a lot to establish my business over an online platform and to strengthen it offline also.

5. What are the various skills that you have developed during your course?

Along with the multiple modules included in the complete Digital Marketing Course, I learned about how to find the potential audience, how to offer them services and to build a positive relationship with clients. IIDM helped me to adapt some soft skills like communication skills, presentation & behavioral skills, which helped me for a positive transformation.

6. Which strategies do you use to keep yourself updated about the new trends in the digital marketing world?

Keeping yourself updated about the new trends and technologies is a must to stand out as a person in this world which is full of competition. When you run any business primarily on a start-up level, it becomes crucial to stay updated about the various trends which enter the market daily.

I follow some digital marketing blogs like ‘Small Business Trends,’ Marketing Land’ and subscribed their newsletters, as well as I, have subscribed for the multiple YouTube channels like ‘The restaurant Boss,’ ‘kitchen Nightmares’ related to my start-up which helps me to stay updated.

7. What will be your suggestion for the newbies in Digital Marketing?

Today’s world is transforming digitally on a colossal scale. New entrepreneurs who are planning to build up their start-ups should opt for Digital Marketing training to learn the promotional and marketing strategies for prospering the business.

Not only the students but so many newbies in start-ups like Pratiksha are learning Digital Marketing and implementing it regularly to prosper their business. If you are feeling inspired after knowing Pratiksha’s incredible journey as a restaurant owner and want to know more about Digital Marketing, then visit IIDM today and enroll for demo classes.

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