Master Digital Marketing with MBA Level Post Graduation Programme

Master Digital Marketing with a combination of intense managerial skills and cutting edge digital marketing knowledge to gain MBA equivalent exposure

11 months | Full-Time | Intake – 30 students only | Programme begins – 6 July 2020

Central India's Only Agency Based
Google Partnered Institute

Programme Overview

The programme is just like an MBA in Digital Marketing and is an amalgamation of advanced technical modules, communication skills and managerial skills. Just like an MBA would, it aims to empower students to take up managerial roles at some of the top brands across the globe.

The IIDE curriculum board has consulted MBA mentors across leading institutes to be able to design a curriculum that captures only those industry-relevant skills that are needed by marketers and managers of today. The programme is like a Masters in Digital Marketing and provides a comprehensive perspective of the field along with industry-based case studies, assignments, career guidance, mentoring, and a 2-month mandatory internship all capsuled into a period of 11 months. This will enable you to become a master in Digital Marketing.

You will be expected to attend class daily and also do an internship at the same time. This will train you in both the technicalities of the field as well as give you a thorough experience of working in the industry so that by the end of the programme, you are able to take up higher job positions in leading companies.

The aim of this MBA equivalent post-graduation in Digital Marketing course is to accelerate your career by providing a holistic learning experience both inside and outside the classroom at IIDE.

Programme Highlights

Mandatory
Internship

Career
Guidance

Industry
Mentorship

Communication
Skills Training

Programme Curriculum

Up to date content curated by leading faculty and industry leaders

Introduction to Digital Marketing

Learn Why Digital Marketing is gaining traction and it’s scope in the coming decade.

  • Traditional Media vs Digital Media
  • Digital Marketing Possibilities

Website Creation

Learn to quickly build good looking websites and landing pages using WordPress.

  • Website Planning
  • Build your WordPress site

Search Marketing

Learn to leverage the power of Search Engines for organic and paid marketing

  • Google Search Engine Optimization (SEO)
  • Google Search Engine Marketing (SEM)
  • Bing Search Engine Marketing
  • App Store Optimization (ASO)
  • Remarketing

Content Marketing

Learn how to master Digital Marketing campaigns to attract potential customers

  • Popular Content Formats
  • Content Calendar
  • Copywriting
  • Design Essentials
  • Blogging & AdSense
  • Detailed AIDA content marketing

Social Media Marketing & Management

Learn paid and organic Social Media Marketing to influence users on these platforms

  • FB, Insta, Twitter, LinkedIn, Pinterest
  • Social Media Marketing (Organic)
  • Social Media Marketing (Paid) on all platforms
  • Online Reputation Management
  • Social Listening

Video Marketing

Learn to strategise video content that has the power to positively affect brand awareness

  • Scripting
  • What makes a Video go Viral
  • Facebook, YouTube & TikTok
  • YouTube (SEO)

More forms of Digital Marketing

Learn some more Digital Marketing skills that are in demand now.

  • Email Marketing
  • Mobile Marketing (Notification, SMS, QR Code)
  • Influencer Marketing
  • Ecommerce Management
  • Build an Ecommerce Site using Shopify
  • Affiliate Marketing
  • Podcast Marketing
  • Innovations on Digital Platforms
  • Customer Relationship Management Tools (CRM)
  • Marketing Automation Tools

Integrated Marketing (Full Funnel Marketing)

Learn to lead the customer along the marketing funnel and measuring results of your efforts

  • KPI Setting
  • Media Planning (Self Served)
  • Media Planning (Non-Self Served)

Soft Skills

Learn to present your skills to potential recruiters

  • Interview Skills
  • Resume Making
  • Presentation Skills
  • Advanced Excel skills
  • Advanced PPT skills

Agency Skills

Learn to package your digital marketing strategies and present them to clients

  • How to approach a client brief
  • Art of Pitching in the Media Industry
  • Introduction to Departments in an Agency
  • Agency Visits and Management Interaction

Internship & Mentoring

  • Do a mandatory 2-month Internship with mentoring from Industry experts
  • Submit a final year-end thesis level project based on a real-world brand

600+

Learning Hours

1 on 1

Student Mentorship

28+

Tools

31+

Assignments

Tools you will master:

And 24 more such tools.

Faculty

Our faculty includes India’s top digital marketing professionals and industry leaders

Karan Shah

Founder & CEO, IIDE
Harvard University Specialist in Ecommerce Strategies, TedX Speaker

Karan Shah

Founder & CEO, IIDE
Harvard University Specialist in Ecommerce Strategies, TedX Speaker

Karan Shah

Founder & CEO, IIDE
Harvard University Specialist in Ecommerce Strategies, TedX Speaker

Karan Shah

Founder & CEO, IIDE
Harvard University Specialist in Ecommerce Strategies, TedX Speaker

Hiring Partners

Few of our hiring partners are:

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