10 Best Digital Marketing Tools That Every Digital Marketer Loves! The digital marketing industry is dynamic, and you are no exception if you feel like you’re being asked to accomplish more with less. We understand the need to be well-versed in digital marketing tools. While nothing beats a solid marketing plan and a talented creative

How to Improve Conversion Rates by Using Buyer Personas What is the first thing that comes up in your head when using the word “buyer persona”? If you assume the buyer persona as a fictional or -fictional character of your target audience segment, rest assured that you are on the right track. Understanding your target

You probably have heard a thousand times how videos are changing the world of marketing. Video content is now considered the most successful marketing tool of all time. So, if you are still not using video content to maximize your brand’s reach and sales, this is your sign to get started. Almost all marketers have said that

We all know that using social media to develop a brand, interact with your target audience, and drive traffic to your website is critical. Most social media users have used the platform to communicate with a company or brand. But we also know (and would probably prefer to ignore) that any online marketing efforts are

AI is booming and is now more accessible, allowing brands to benefit from the insights and automation features it provides. If you still aren’t able to leverage the innovative AI-powered solutions in your marketing, you are losing on the competitive front. Customer experience is just one facet of AI, there are several tools that were

  Content is an integral part of any project. When you are writing an article or a blog, the write-up needs to have certain characteristics to attract the attention of the readers and keep them glued till the end. While videos are becoming extremely popular these days, a well-written and relevant piece of content are

There are several tech bloggers in India who provide fresh perspectives and loads of information under the same roof. Tech bloggers are people who compile information about the latest technologies, useful tools, tips, tricks, and hacks for various updates and much more information related to the tech world. These blogs contain the latest information and

Footsteps to Establish a Digital Marketing Business in India India has become digital in the true sense of the word in the past few years. As telecom companies and internet services are reaching the remotest of the villages in India, the digital world has become particularly lively. With such advancements in technology, digital marketing has

In the current times, where the COVID-19 pandemic has slowed down the world, the global economy has been affected massively. The lockdown being implemented in all parts of the world has rendered many businesses and industries to slow down or stop their functioning altogether. As most of the world is into a work-from-home mode, the

In this era of a ‘Digital World’ being dependent only upon a university degree is not enough for building a prominent career. One should always strive to learn new skills, thus enhancing knowledge. When you decide to pursue a course like Digital Marketing, which includes multiple modules and tools, it becomes essential to determine where